Your partner for brand success in French-speaking markets
I design and implement market entry & marketing strategies to help B2C companies successfully launch - or accelerate growth - in Québec, France, and Belgium.
Market Entry Strategy
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Intercultural Branding
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Marketing Operations
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Market Entry Strategy ⋆ Intercultural Branding ⋆ Marketing Operations ⋆
I’m Laëtitia, founder of L2 Consulting — a freelance practice specializing in market entry, branding, and marketing strategy for B2C companies expanding into French-speaking markets.
With over a decade of international experience across North America and Europe, I bring expertise in translation, localization, CRM, and consulting. I’ve guided major retailers in launching localized loyalty programs, products, and multichannel campaigns across Canada, France, Greece, and more. From strategy to execution, I deliver tailored approaches that drive successful launches and lasting growth.
They work with me
Making your brand understood in every market
Defining your need
Want to launch your activities in French-speaking market?
You want to accelerate your market entry, meet targets, and confidently navigate challenges.
With L2 consulting, I support you through every step, helping you build the perfect go-to-market strategy and transferring marketing & branding skills to you as you go along.
Want to strengthen your position in a French-speaking market?
You have deployed your best practices on your French-speaking market, but the results are not really what you expected?
I advise on strategic and operational topics so that you continue growing and strengthening your presence in your target market.
A tailor-made client experience
The L2 Consulting approach
Your one-stop-shop for expansion into France, Québec & Belgium
I am your partner for seamless, expert-led market expansion, with the right mix of strategy, branding, marketing and localization.
Deep intercultural expertise
From Québec to France to Belgium, I speak the culture as well as the language. I can bridge the gaps so your brand feels local, relevant, and ready to thrive.
Freelance agility, tailored to your brand
At L2 Consulting, you work directly with me - no overhead, no agency layers. As a freelancer, I offer the flexibility, responsiveness, and bespoke support your company deserves.
Helping make your brand successful
Services & expertise
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Go-to-market roadmap
Market & brand audits
Competitive benchmarking
Positioning & messaging
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Brand voice & storytelling for French-speaking markets
Personas & consumer insights
Brand guidelines & glossaries
Intercultural communication
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Multichannel campaign adaptation
Marketing automation & CRM workflows
SEO & paid media adaptation
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Translation & transcreation of assets
Website & product catalog localization
Bilingual content optimization
Terminology management